Product Marketing Content

Crafting Persuasive Product Upsells Through Strategic UX Writing

As a key member of the TaxAct SLT team, I embraced the challenge of enhancing our product upsell strategy with a commitment to excellence in UX writing. Here’s how I approached it:

Focused Messaging: I crafted action-oriented headlines, compelling calls-to-action (CTAs), and concise feature descriptions, ensuring each word resonated with our audience.

Continuous Refinement: I actively sought feedback from colleagues and stakeholders, eagerly incorporating insights to optimize our messaging.

User-Centric Approach: By prioritizing clarity and user understanding, I aimed to create an engaging experience that drove conversions.

The results were significant:

Increased Engagement: Our upsell initiatives flourished, leading to higher user engagement rates.

Boosted Conversions: We achieved substantial improvements in conversion rates, ultimately driving up Q2 sales.

Through strategic UX writing, I helped elevate TaxAct’s offerings, demonstrating the power of well-crafted content in achieving business goals.