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Before and After
Project Type
Photography
Date
April 2023
Revamping Content Strategy for Enhanced User Experience
In response to customer complaints, I spearheaded a comprehensive overhaul of our content strategy, aligning it with UX writing best practices. Here’s how I approached the revamp:
User Feedback Integration: I took customer complaints seriously, using them as a catalyst for change in our content approach.
Clear and Concise Microcopy: I eliminated jargon, opting for straightforward language that provides context and clarity.
Strategic Content Placement: By placing actions upfront and in relevant contexts, I aimed to enhance user understanding and streamline interactions.
Focus on Intuition: My ultimate goal was to create a more intuitive and satisfying experience with our products and services.
This strategic shift in content not only addressed user concerns but also improved overall engagement and satisfaction.
